By Thomas Neanderthal
Social media strategy is a fairly new development in the science of modern marketing. The influence of the biggest media such as Facebook and Twitter became apparent to everyone who noticed their use in the recent popular movements in Egypt and Tunisia. And though it couldn't really be called revolutionary in the same way, gaming sweepstakes and contests played online and in social networks may also change the way the marketing game is played.
Savvy marketers have figured out that social networks can help them gain access to millions of customers, instantly. It is an intoxicating contrast to the complexity and relative sluggishness of conventional marketing vehicles. But marketers are learning that the old approaches have to change to suit the medium.
What has value and currency on these forums, where many participants are wary of open marketing campaigns, are things like expertise and authority. Trust is built slowly here and marketers are required to build it over time and via genuine engagement. Rather than force-feeding their message they are required to start and maintain a conversation with potential customers.
A good way to attract attention and traffic on a popular interactive site is to promote a game, contest or sweepstakes with prizes. People's socializing habits often use up huge amounts of online time. Marketers will want to exploit this fact by being front and center with their brand for as much of that time as possible. The popular Facebook app for blackjack is a good example of getting to people while they are playing with their friends, already fully engaged and perhaps craving guidance and information.
Prize giveaways, sweepstakes and contests are also effective ways to involve potential future consumers in the brands being marketed. The best contests are creative enough to go viral. The numbers of people playing them and when can be tracked and the information shared among friends via links.
Contests can be designed for group play or with a competitive aspect that invites friends to share their experience. This can extend to letting others know that they've won a cool prize, yet another way to keep the engagement and activity going.
In the brave new world of online interaction, word of mouth is still the most powerful tool of influence. The smart marketer will understand this and utilize the lightening delivery speed and vast numbers of the social network phenomenon to reach people as never before. Gaming sweepstakes and contest played online and in social networks is another tool in the kit.
Win sweet prizes and actual money by playing no purchase necessary sweepstakes game online for free, contests online and in social networks! Get the low down now in our review on the best Facebook blackjack game.
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